What is it about?
Wireless! The industry was Born Global in Australia and New Zealand but progressively made more local.
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Why is it important?
The pioneering Australian wireless company, AWA, was the local affiliate for the London-based Marconi and the Radio Corporation of America [RCA], so this case study of AWA tells us a good deal about the way these global companies did business and how their international strategies and relationships evolved. Marconi’s company was a high-technology enterprise with a multi-skilled,entrepreneurial founder whose international outlook infused the whole organisation, including its overseas subsidiaries and affiliates.
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This page is a summary of: Born Global, Made Local: Multinational Enterprise and Australia's Early Wireless Industry, Australian Economic History Review, August 2015, Wiley,
DOI: 10.1111/aehr.12031.
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