What is it about?
This research examines environmental features affecting the buying impulsiveness of urban youth through the integration of mediating and moderating effects that exert influence on the young.
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Why is it important?
The authors distinguish between the effects of high exposure and low exposure to mass media on differing groups’ levels of materialism as a key to understanding what makes urban youth buy impulsively.
Read the Original
This page is a summary of: Mass media exposure and disproportional influences on materialistic values and buying impulsiveness among urban youth, Social Science Quarterly, August 2021, Wiley, DOI: 10.1111/ssqu.13020.
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