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In many places, people can choose to have lower cost electricity at night, when the power system has more low-cost electricity available. Even though this can save customers money, not many people have chosen it.

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This page is a summary of: Why Have Voluntary Time‐of‐Use Tariffs Fallen Short in the Residential Sector?, Production and Operations Management, November 2019, Wiley,
DOI: 10.1111/poms.13126.
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