Market Orientation and Innovativeness in Supply Chains: Supplier's Impact on Customer Satisfaction

  • Market Orientation and Innovativeness in Supply Chains
  • Mirjam Kibbeling, Hans van der Bij, Arjan van Weele
  • Journal of Product Innovation Management, April 2013, Wiley
  • DOI: 10.1111/jpim.12007

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http://dx.doi.org/10.1111/jpim.12007

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