What is it about?
To identify strategic design decision making in internationally acknowledged automobile companies, two companies with dual brand structure have been selected: Hyundai Motor Group and Ford Motor Company. Through intensive case studies based on a comparison of the corporate context and strategic design decision making, a comparative analysis of the Hyundai Motor Group and the Ford Motor Company was conducted,. Keywords: strategic design decision making, senior management, design-driven decision making, automobile company, dual brand structure
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Why is it important?
Focused on qualitative research
Perspectives
Case studies on actual decisions made by CEOs based on qualitative research
Dr Dong Oh Lee
KAIST
Read the Original
This page is a summary of: The Impact of CEOs’“Design‐Driven” Decision Making in the Korean Automobile Industry, Design Management Journal, October 2012, Wiley,
DOI: 10.1111/j.1948-7177.2012.00034.x.
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