What is it about?

We investigated the triggers and functions of nostalgia in consumers’ processing of television advertisements in relation to aging.

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Why is it important?

We proposed a model of nostalgia based on frequent repetition in the past and a long time-lag between the nostalgia-inducing event and the present. Nostalgic predispositions and sensitivity to nostalgic triggers increase with age.

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This page is a summary of: The effects of aging on nostalgia in consumers' advertisement processing, Japanese Psychological Research, September 2010, Wiley, DOI: 10.1111/j.1468-5884.2010.00431.x.
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