Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking

  • Hyun Suk Kim, Cabral A. Bigman, Amy E. Leader, Caryn Lerman, Joseph N. Cappella
  • Journal of Communication, April 2012, Oxford University Press (OUP)
  • DOI: 10.1111/j.1460-2466.2012.01644.x

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