What is it about?
This paper explains how firms are applying gamification approaches to support the early stage of the innovation process.
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Why is it important?
It provides a comprehensive and organized picture of the use of gamification approaches to innovation.
Perspectives
Gamification clearly supports innovation by contributing to overcome some of the typical difficulties of managing the innovation process, particularly in the early stage of innovation. It should, therefore, be adopted to keep employees more engaged and drive innovation forward.
Rui Patricio
IADE Creative University
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This page is a summary of: Gamification approaches to the early stage of innovation, Creativity and Innovation Management, August 2018, Wiley,
DOI: 10.1111/caim.12284.
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