What is it about?
During a public health crisis, different social media platforms may play various roles because of their distinct features. For example, WeChat public accounts are capable of sharing long and full-length articles while Weibo shares short but instant information. WeChat shares more situational information such as notifications, caution and advice, and criticizing information, whereas Weibo shares more emotional support and help‐seeking information.
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Why is it important?
Strategically differentiated managerial evidence of different social media platforms is of great importance to enhance crisis communication processes by balancing their strengths and weaknesses.
Read the Original
This page is a summary of: Characterizing the role of Weibo and WeChat in sharing original information in a crisis, Journal of Contingencies and Crisis Management, September 2022, Wiley, DOI: 10.1111/1468-5973.12433.
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