An Examination of Consumer-Company Identification as a Key Predictor of Consumer Responses in Corporate Crisis

  • Xiaochen Angela Zhang, Sora Kim
  • Journal of Contingencies and Crisis Management, December 2016, Wiley
  • DOI: 10.1111/1468-5973.12147

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http://dx.doi.org/10.1111/1468-5973.12147

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