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Why is it important?
Femtech apps hold some of the most personal health data people can share. If that data is mishandled or misused, the consequences can be severe, from targeted advertising to legal risks in certain jurisdictions. Understanding these risks helps ensure that the growing femtech industry can operate safely and ethically while still providing valuable services.
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This page is a summary of: What You Do Not Expect When You Are Expecting: Privacy Analysis of Femtech, IEEE Transactions on Technology and Society, June 2022, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/tts.2022.3160928.
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