What is it about?
Amidst a growing preference for home cooking and a heightened appreciation for culinary excellence, the demand for premium ingredients delivered to homes has surged. Recognizing the growing demand, researchers in Bangkok, Thailand, sought to unravel the key elements that contribute to satisfaction among luxury consumers who opt for home delivery. Employing the established American Customer Satisfaction Index (ACSI) model, the study identified five pivotal factors: customer expectations, perceived quality of ingredients and delivery services, the value perceived in receiving luxury products at home, and various relevant indicators related to the overall experience. The study further developed nine hypotheses about the relationships between these factors and customer satisfaction, along with measures to assess each factor. This comprehensive framework provides valuable insights for businesses catering to discerning clientele who seek premium ingredients delivered to their doorsteps.
Featured Image
Photo by Jakub Kapusnak on Unsplash
Why is it important?
Research on luxury consumer satisfaction with home-delivered premium ingredients holds significant value for businesses, marketers, industry analysts, and policymakers. By understanding the factors that influence luxury consumers' satisfaction, businesses can tailor their offerings and strategies to effectively cater to this lucrative segment, marketers can craft targeted campaigns that resonate with luxury consumers, industry analysts can track emerging trends and assess market potential, and policymakers can develop regulations and initiatives that promote fair market practices, protect consumer rights, and foster innovation within the home-delivered premium ingredients industry.
Perspectives
As a co-author of the study "Delivering Delight: Analyzing Luxury Consumer Satisfaction with Home-Delivered Premium Ingredients for Exquisite Home Cooking in Bangkok," I am particularly excited about the avenues it opens for future research. The study's initial integrated exploration of factors influencing luxury consumer satisfaction provides a solid foundation for further investigations into the nuances of this discerning clientele's preferences and expectations. Future research should delve deeper into the role of personalization, technology, global implications, and sustainability in luxury consumer satisfaction, allowing us to unravel the intricacies of this dynamic market and contribute to the success of businesses catering to discerning clientele.
Manoj Chatpibal
King Mongkut's Institute of Technology Ladkrabang
Read the Original
This page is a summary of: Delivering Delight: Analyzing Luxury Consumer Satisfaction with Home-Delivered Premium Ingredients for Exquisite Home Cooking in Bangkok, October 2023, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/icitee59582.2023.10317683.
You can read the full text:
Contributors
The following have contributed to this page
