Integrated Creative Platform (ICP)™: Strategic innovation for China’s creative cultural industries

What is it about?

This essay seeks to propose designing a platform to integrate the strengths of China's creative, cultural, manufacturing industries, as well as the R&D and design education sector, so as to stimulate business innovation in a city or region, and ultimately benefitting its economic growth. It analyzes the current issues which those sectors are facing, then proposes a conceptual framework on utilizing the existing creative cultural parks / experimental zones in China to facilitate that growth.

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Why is it important?

This framework could serve as a blueprint for policy makers in the government and operators of creative cultural parks for implementation. It was actually adopted by the Guangdong Provincial Government in projecting the development of the province's development in industrial design for its gigantic manufacturing base in the Pearl River Delta.