What is it about?

This study explores stakeholders’ perceptions of corporate environmental commitment and reputation, focusing on Generation Z versus Millennials, Generation X, and Boomers. It also analyses variations by gender, country, and industry, specifically contrasting stigmatised sectors with non-stigmatised ones.

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This page is a summary of: Raising the bar? How Generation Z perceives corporate reputation and environmental commitment, International Journal of Advertising and Marketing to Children, December 2025, Emerald,
DOI: 10.1108/yc-06-2025-2596.
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