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Xiaohongshu stands out as a favored social media platform among China’s youth. We identified core marketing strategies and their interactions among publishers of children’s books on this platform.
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This page is a summary of: Continuous “Planting a seed of interest”: children’s book marketing strategies on Xiaohongshu, International Journal of Advertising and Marketing to Children, September 2024, Emerald,
DOI: 10.1108/yc-05-2024-2079.
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