What is it about?
The paper is about understanding different styles of communication about consumption in modern Australian families.
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Why is it important?
The paper offers important insight into how families communicate about consumption. The findings are important to take into account for marketers, social marketers and policy makers who intend to communicate with families.
Read the Original
This page is a summary of: Family communication for the modern era: a typology, Young Consumers Insight and Ideas for Responsible Marketers, November 2015, Emerald,
DOI: 10.1108/yc-01-2015-00500.
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