What is it about?
Emerging businesses want to grow, expand and develop; one sure way to do this, is to introduce new products to the market.
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Why is it important?
Introducing new products will grow emerging businesses and that is what Nigeria needs now. Business owners and managers need to know that new product introduction has a significant potential in enhancing their contribution to Nigeria's national economy.
Perspectives
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This page is a summary of: New product and emerging business growth in Kwara State, World Journal of Entrepreneurship Management and Sustainable Development, July 2016, Emerald,
DOI: 10.1108/wjemsd-09-2015-0038.
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