What is it about?
Emerging businesses want to grow, expand and develop; one sure way to do this, is to introduce new products to the market.
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Why is it important?
Introducing new products will grow emerging businesses and that is what Nigeria needs now. Business owners and managers need to know that new product introduction has a significant potential in enhancing their contribution to Nigeria's national economy.
Perspectives
I believe many small business (which we call emerging business in our work) owners are not aware (so much) that they can contribute to the development of national economy by their growth, which can be driven by the introduction of new products
Dr Femi Oladele
Meristem Securities Ltd
Nigerian entrepreneurs have creative and innovative potentials. There is the resources, the man power and the market. New products helps small businesses expand their customer base, strengthen their market position and increases their chances of survival in a highly competitive business environment.
Seun Oladele
Bowen University
Read the Original
This page is a summary of: New product and emerging business growth in Kwara State, World Journal of Entrepreneurship Management and Sustainable Development, July 2016, Emerald,
DOI: 10.1108/wjemsd-09-2015-0038.
You can read the full text:
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