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People seek experiences with the potential to transform them. This paper discusses how positive experiences in tourism can be designed to trigger human transformation and make a positive contribution to the sustainable development goal Good Health and Wellbeing.

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This page is a summary of: Positive tourism experiences for human transformation: a Horizon 2050 paper, Tourism Review, February 2024, Emerald,
DOI: 10.1108/tr-12-2023-0888.
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