Ecotourism intention: the roles of environmental concern, time perspective and destination image

What is it about?

What drives intention to visit ecotourism destinations of travelers' in an emerging economy? Analysing the dataset consisting of 431 valid responses by Vietnamese travelers, the study finds strong correlations between three factors that are important in determining the Vietnamese travelers' intention to visit ecotourism locations. These are environmental concern, future time perspective (defined as individual views toward the importance of future time) and eco-destinations image (understood as individual perceptions of an ecotourism place). The study also reports robust associations between eco-destination image, future time perspective and environmental concern. The study highlights relevant management strategies for the development of ecotourism in emerging economies.

Featured Image