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The global consciousness of individuals across the planet needs to be expanded and awakened to meet the challenges of today's shrinking and challenged world. If this were a UN Sustainable Development Goal, then travel and tourism would be a leading participant in expanding people's global consciousness.

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This page is a summary of: The global consciousness path to sustainable tourism: a perspective paper, Tourism Review, January 2020, Emerald,
DOI: 10.1108/tr-07-2019-0291.
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