Daily vlog-induced tourism: impact of enduring involvement on travel intention

What is it about?

Daily vlog-induced tourism is a new type of film tourism and has been underexplored in the literature. A mixed qualitative and quantitative study was applied to explore the key elements of daily vlogs that trigger a followers’ travel intention within the framework of enduring involvement. This study also highlight the affect-inspiring role of para-social relationships (PSR), extending the scope of film tourism research.

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