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This paper explores how firms can use Artificial Intelligence (AI) for marketing strategy formulation. The research has provided empirical evidence that AI can be a tool for marketing strategy creation
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This page is a summary of: Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation, The TQM Journal, April 2020, Emerald,
DOI: 10.1108/tqm-12-2019-0303.
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