The role of service quality and price fairness in explaining customer satisfaction and loyalty in a shrimp industry B2B relationship

What is it about?

Customer satisfaction and loyalty are critical for companies to thrive in competitive markets. We demonstrate that reliability, assurance, and price fairness are significant factors influencing customer satisfaction and loyalty in the B2B context of shrimp feed companies. Therefore, companies should prioritize these elements in their commercial strategies to enhance customer relationships and maintain a competitive edge.

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