Product value analysis: a developed cost–benefit analysis ratio based on the Kano and PAF models

What is it about?

The proposed approach helps managers and decision makers in selecting best alternatives for product development. In this study, the Kano and PAF models have been considered simultaneously for analyzing the value of products from the viewpoint of customer. In addition to the classic method of value analysis which is merely based on previous events, the proposed approach is typically proactive.

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