What is it about?
With the belief that all TV content should be available through streaming, Roku had forever changed the traditional model of how media was distributed and consumed. With the constantly changing industry and the increase in competition, Roku was faced with the difficult task of finding the best ways to keep innovation high while growing its profits strategically and keeping shareholders satisfied.
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This page is a summary of: Streaming success: positioning Roku’s future in a hypercompetitive industry, The CASE Journal, July 2021, Emerald,
DOI: 10.1108/tcj-11-2019-0110.
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