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Netflix is caught in a dilemma between its pursuit to achieve its target of achieving 100 million subscribers from India versus continuing its profitable high-pricing strategy. The presence of aggressive low-priced Indian over-the-top (OTT) competitors in India is creating roadblocks to the growth of Netflix in India.
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This page is a summary of: Netflix’s growth in India on a slippery turf, The CASE Journal, June 2023, Emerald,
DOI: 10.1108/tcj-10-2021-0192.
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