What is it about?
A family owned business initially thrives, establishing a reputation for excellent service and expertise, then the firm expands quickly and dramatically. The firm loses its focus on quality and expertise, the firm becomes highly dysfunctional and faces bankruptcy. Can the founder's son, lead the firm to financial success and refurbish their badly tarnished reputation?
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Why is it important?
Demonstrates the challenges of rapid growth and dealing with cultural differences in a rapidly growing African country-Nigeria.
Perspectives
An authentic, complex business situation that requires people to think about many variables to achieve success. Excellent teaching case with international business focus.
Dr Mary Kuchta Foster
Morgan State University
Read the Original
This page is a summary of: Getting back on track: change management at AfrobitLink Ltd, The CASE Journal, January 2017, Emerald,
DOI: 10.1108/tcj-08-2015-0042.
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