What is it about?
This discussion-based research case is about Chimanbhai Patel Institute of Management & Research (CPIMR), a management institute in Ahmedabad, India, which was required to recraft its vision and mission statements in light of the compliance requirements of the All India Council for Technical Education (AICTE) and the other challenges including new skills requirement especially because of Industry 4.0 changes and competition in the business education market.
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Why is it important?
The discussion-based research case examines the external and internal environment challenges faced by the institute director and the emerging issues: how should CPIMR recraft the vision and mission? What could go wrong? How to make them actionable? How to disseminate them? The case would help the participants to understand the process of external and internal environment analysis, formulation of the vision and mission statements, their key purpose of informing stakeholders, and setting objectives. The case also encourages the participants to put themselves in the position of the director for undertaking the process of recrafting the vision and mission statements of the management institute in the event of a strategic change. While the case setting is that of a management institute, it might also be useful for discussion in other organization settings.
Perspectives
The discussion-based research case can be used in postgraduate management and executive program where the concept of strategy, strategic leadership, and crafting the vision, mission, and objectives are being taught. It can also be used by management institutes and business schools trying to set new vision and mission statements in light of new AICTE compliance requirements and other challenges in the business education market. The case objectives are to: • Identify the external environment challenges and the internal issues applicable to an organization • Understand the process of crafting the vision and mission statements for an organization • Know the reasons for setting objectives for the vision and mission of an organization • List stakeholders and formulate the dissemination process This case is mainly suitable for a strategic management curriculum for a module of strategic inputs and introduction & overview of strategy.
Prof. Abhinava S Singh
Chimanbhai Patel Institute of Management & Research, Ahmedabad, India
Read the Original
This page is a summary of: The case of a management institute in India: recrafting the vision and mission, The CASE Journal, May 2021, Emerald,
DOI: 10.1108/tcj-07-2020-0087.
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