What is it about?
Jill Murphey has developed the most successful yoga studio in the area and is now considering whether she should expand to new communities. This case shows how she came to be successful and the opportunities and challenges of expansion.
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This page is a summary of: yogaErie: the growth decision, The CASE Journal, June 2023, Emerald,
DOI: 10.1108/tcj-01-2023-0010.
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