Advertising activism and social resistance: a case study of a bottom-up advertising campaign in Hong Kong

What is it about?

This article scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. The hybridization between commercial narration and movement discourses is different from political advertising sponsored by political and civic organizations. We hope this study could unleash further intellectual dialogue on the social role of advertising in social movement, and how movement discourses “spillover” from social events to commercial advertisement.

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