What is it about?
How do consumers buy and what determines whether they shall buy products which have been manufactured by socially responsible marketers
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Why is it important?
policy makers and entrepreneurs benefit when consumers are socially responsive and manufacturers who involve who engage marginalized women, and workers into making such products bring sustained growth at the bottom of the pyramid in this way
Perspectives
sustainable growth, women empowerment and entrepreneurial initiatives are all intertwined and bring all round development.
Professor MEENAKSHI GANDHI GANDHI
Bharati Vidyapeeth University
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This page is a summary of: Socially responsive consumption behaviour – an Indian perspective, Social Responsibility Journal, March 2016, Emerald,
DOI: 10.1108/srj-08-2014-0110.
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