What is it about?
Using a multinational corporation (MNC), Nestle´ Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper sought to examine the influence of customers’ CSR awareness level and their perception of NGL’s corporate social responsibility (CSR) motives on the firm’s non-financial performance (image and reputation).
Featured Image
Why is it important?
The study is one of the few studies in sub-Saharan Africa, and especially in Ghana, about how an MNC’s CSR engagements influence its image and reputation in a developing economy context. It further makes a contribution to CSR literature in Ghana.
Perspectives
Writing this article was a great pleasure as both authors were interested in the CSR engagements of multinational corporations operating in a developing economy such as Ghana.
Kwamena Nyarku
University of Cape Coast
Read the Original
This page is a summary of: Influence of corporate social responsibility on non-financial performance, Social Responsibility Journal, November 2018, Emerald,
DOI: 10.1108/srj-04-2017-0059.
You can read the full text:
Contributors
The following have contributed to this page
