What is it about?
This research is focused on ‘Recruitment Process Outsourcing’, as a key element of improvement in corporate brand of organization through using the talent and capabilities of employees. This research explores the linkages and interconnection between the concepts of recruitment process outsourcing and corporate growth. The review of the literature on recruitment process outsourcing and corporate brand shows an emergence of conceptual framework based around outsourcing effectiveness and its impact on corporate brand.
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Why is it important?
The research gives confidence to the HR managers and directors on the importance of outsourced staff members and the need to address the issues concerning the employee branding of an outsourced member of staff. The outcome of the research gives a conceptual model which represents the impact of an outsourced employee on the corporate branding process of the organisation. This conceptual model highlights the many different factors that need to be addressed by a HR manager to keep consistency in employee branding of the organisation.
Perspectives
The social implications of this research relate to the wellbeing and motivated staff members of an organisation even though they don’t work directly under the brand of the company they serve in. As mentioned in the research findings, the complications of the RPO process usually has drastic and serious impacts on employee attitudes and feelings when it comes to issues like change management, job satisfaction and the sense of belonging to the organisation. By addressing the different factors explored in the conceptual model of this research, an outsourced employee can feel equally motivated and belonging to the organisation they serve in, just as any other permanent member of staff who acts like an ideal brand ambassador for the corporate brand of the organisation.
Mr Hasan Gilani
University of Brighton
Read the Original
This page is a summary of: An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation, Strategic Outsourcing An International Journal, November 2016, Emerald,
DOI: 10.1108/so-08-2015-0020.
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