What is it about?
Five principles for innovating in today's Experience Economy: * Customizing goods. * Enhancing services. * Charging for experiences. * Fusing digital technology with reality. * Transformative experiences, a promising frontier.
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Why is it important?
Fifteen years after our book The Experience Economy came out, there is still a crying need for innovating in experiences to create greater economic value. If your company or industry is being commoditized, use one or more of the five principles provided here to escape the commoditization trap.
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This page is a summary of: A leader's guide to innovation in the experience economy, Strategy & Leadership, January 2014, Emerald,
DOI: 10.1108/sl-09-2013-0073.
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