Digital maturity – the new competitive goal

What is it about?

The authors of "The Digital Fallacy" are interviewed by veteran strategist David Rader. They envision digital innovation and implementation as a learning journey rather than a time-boxed program. They name the journey “Digital Maturity.” Digital Maturity is a way of applying digital technology – at first to promote efficiency and ultimately in creative ways to innovate new business models – an operation that continues to grow and evolve.

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