What is it about?
A call to CIO's to transform their organizations to be customer focused.
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Why is it important?
The ubiquity and significance of IT is business operations makes it imperative that IT becomes customer focused.
Perspectives
There is a pressing need to bring about customer oriented culture in IT operations, becasue increasinlgy IT is the face of a firm to its customers.
Dr V.K. Narayanan
Drexel University
Read the Original
This page is a summary of: Customer-focused IT: a process of continuous value innovation, Planning Review, July 2015, Emerald,
DOI: 10.1108/sl-05-2015-0037.
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