Survival as an organizational goal

What is it about?

This article argues for redefining survivability as a fundamental and overarching organizational goal, challenging the prevalent view that dismisses it as unambitious or contrary to innovation. Drawing parallels from nature and survival strategies across various systems, it posits that organizations, much like living organisms, should prioritize survivability to ensure long-term success. Contrary to being seen as limiting, survival, when understood in its broadest sense, encompasses and enhances other goals such as growth, innovation, and profitability. The article outlines the 'ERP factors'—Efficiency, Resilience, and Prominence—as key to achieving survivability, offering a framework for organizations to manage resources, adapt to changes, and balance visibility to thrive amidst challenges.

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