What is it about?

Where does innovation come from? How do you manage the process -- approaching "innovation" as a strategy? This article critically reviews "A.L.I.E.N. Thinking," a new book by Cyril Bouquet, Jean-Louis Barsoux and Michael Wade (PublicAffairs, 2021).

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Why is it important?

Innovation is a critical strategy for enterprises of all sizes, and there are a range of useful tools, techniques, and anecdotes to harvest from this narrative -- demystifying the process.


In my experience, breakthrough ideas are hard to source, and harder to refine and validate. It’s harder still to secure internal buy-in and align key stakeholders, across the value-chain. But the hardest, and most daunting step of all is to shepherd innovations through the gate out into the world, where they must be continuously adapted, and extended, over time. Navigating from idea to impact isn’t easy or straightforward: it takes remarkable drive and alignment. Enlightened corporate innovators will recognize much of the A.L.I.E.N. landscape and benefit from the specific guidance and implementation examples offered by the authors.

Mr Michael K. Allio
Allio Associates LLC

Read the Original

This page is a summary of: Driving strategic innovation, Strategy & Leadership, June 2021, Emerald,
DOI: 10.1108/sl-03-2021-217.
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