What is it about?
This articles gives advice on when companies should and should not use media for mass communication. It gives examples of poor communication by CEO that have been very costly to the company.
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Why is it important?
Managers seem to think today that they should be communicating all the time. This can be disastrous as examples from Abercrombie and Fitch, Lululemon and Ratners have shown.
Perspectives
This is an introductory article. The underlying theme could be developed in greater depth.
Mr Mark Thomas
Grenoble EM
Read the Original
This page is a summary of: Silence: the golden strategy?, Strategic Direction, January 2015, Emerald,
DOI: 10.1108/sd-11-2014-0157.
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