CSR in the sports arena during Covid 19 pandemic

What is it about?

The COVID-19 pandemic has presented numerous challenges to the corporate social responsibility (CSR) initiatives of major European football leagues. The financial vulnerability caused by the pandemic has forced many clubs to implement cost-cutting measures, impacting the mental health and well-being of players and staff. Mental health issues have also been exacerbated due to the uncertainty and disruption caused by the pandemic. Moreover, there has been an increase in domestic violence, highlighting the importance of clubs taking an active role in addressing the issue. Overall, the pandemic has underscored the need for football clubs to prioritize CSR and adapt their initiatives to address these new challenges.

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Photo by 磊 周 on Unsplash

Photo by 磊 周 on Unsplash

Why is it important?

The research is important because it addresses critical issues related to corporate social responsibility (CSR) in the context of major European football leagues during the COVID-19 pandemic. By exploring the impact of the pandemic on financial vulnerability, mental health, and domestic violence, the research sheds light on the challenges faced by football clubs and their employees. The findings of this research can inform the development of more effective CSR initiatives that prioritize the well-being of players and staff, as well as address the societal issues exacerbated by the pandemic. This research can have significant implications for the management and operations of football clubs, as well as the broader sports industry.

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