An exploratory study of women club members’ experiences with an NFL franchise brand extension

Antonio Williams, Isabell Rhenwrick, Kwame J. A. Agyemang, Alexandria Pantaleoni
  • Sport Business and Management An International Journal, May 2015, Emerald
  • DOI: 10.1108/sbm-10-2012-0045

Women experiences with the NFL

Perspectives

Dr Kwame J A Agyemang
Louisiana State University

Football fandom among women is steadily increasing. As this trend continues, sport organizations will want to know how to cater toward this audience. This study touched on some of things that were important to a specific group of women associated with a particular National Football League team.

Read Publication

http://dx.doi.org/10.1108/sbm-10-2012-0045

The following have contributed to this page: Dr Kwame J A Agyemang

In partnership with: