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An exploratory study of women club members’ experiences with an NFL franchise brand extension
Antonio Williams, Isabell Rhenwrick, Kwame J. A. Agyemang, Alexandria Pantaleoni
Sport Business and Management An International Journal, May 2015, Emerald
Women experiences with the NFL
Dr Kwame J A Agyemang
Louisiana State University
Football fandom among women is steadily increasing. As this trend continues, sport organizations will want to know how to cater toward this audience. This study touched on some of things that were important to a specific group of women associated with a particular National Football League team.