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Football fandom among women is steadily increasing. As this trend continues, sport organizations will want to know how to cater toward this audience. This study touched on some of things that were important to a specific group of women associated with a particular National Football League team.
Dr Kwame J A Agyemang
Louisiana State University
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This page is a summary of: An exploratory study of women club members’ experiences with an NFL franchise brand extension, Sport Business and Management An International Journal, May 2015, Emerald,
DOI: 10.1108/sbm-10-2012-0045.
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