What does it take? A CB-SEM study on game motivation for e-sports players in India

What is it about?

The emergence of E-sports as a major sporting category has led to a rise in global research on player motivation. The existing studies point towards a market-based skewness accentuated by demographic variation warranting market-specific research. This study attempts to address this challenge owing to the lack of research on player motivation for e-sports in India. Drawing factors of player motivation from foundational theories in self-gratification and motivation, the study used confirmatory factor analysis (CFA) and PLS-SEM (n=423) were used for model testing and ultimate path analysis. The findings suggest that e-sports players in India are driven by largely driven by a sense of achievement, opportunity to socialise, and engage in an immersive experience. The data on demographic and usage behaviour point towards a significant shift in player pool and engagement behaviour of Indian e-sports players which present several opportunities to the key stakeholders of the industry

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