What is it about?
Senior managers must often pay simultaneous attention to both commercial and sustainability objectives potentially undermining their capacity to generate and implement creative ideas. This research reviews the tradeoffs between the contradictory elements of these imperatives.
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This page is a summary of: From sustainability constraints to innovation, Sustainability Accounting Management and Policy Journal, January 2020, Emerald,
DOI: 10.1108/sampj-02-2019-0084.
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