What is it about?
Service quality of hospital is a crucial in developing both quality and standard of life. This paper examines major quality attributes needed for Bangladeshi patients.
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Why is it important?
We define service quality dimensions from theoretical and contextual perspective. This is important for patients to get right service in first place as well as for hospital service providers to ensure appropriate service mix.
Perspectives
I hope this paper will contribute in developing healthcare system in my country and also other developing countries.
Shahidul Islam
Comilla University
Read the Original
This page is a summary of: Understanding health consumer value: service marketing perspective, South Asian Journal of Business Studies, March 2018, Emerald,
DOI: 10.1108/sajbs-04-2017-0051.
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