Re-Thinking a MNC: The Role of Cognitive Interventions in Organizational Design

What is it about?

How does a CEO shape the thinking of her/his senior management team? We look at the actions taken by the CEO of a large multinational company to shift the way the firm's leadership thought about the international environment they faced, the firm's strategic direction, and the design of firm's structure.

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Why is it important?

This is one of the first international business studies to explore the role of such "cognitive interventions" in shifting the strategic direction and organizational design of a multinational corportaiton.