What is it about?
We identified 11 major themes such as how to get an interview, antecedents of the interview, building rapport, complexity, language, interview settings, interview procedure, stages, probing and sensitive topics, selection of respondents and post-interview.
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Why is it important?
Guide foreigner researchers and managers on how to conduct interviews in China.
Perspectives
We hope this article helps researchers and managers to build a consistent and successfully path of knowledge gathering in China using interviews. The context matters, and we truly believe that qualitative research should follow a context orientation perspective.
Rui Torres de Oliveira
University of Queensland
Read the Original
This page is a summary of: The specificities of interviewing in China, Qualitative Market Research An International Journal, January 2018, Emerald,
DOI: 10.1108/qmr-11-2016-0117.
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