This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
Generative AE hold enormous potential for qualitative research and might be considered as a key method-of-choice in the future.
This page is a summary of: Transforming qualitative research in phygital settings: the role of generative AI, Qualitative Market Research An International Journal, December 2023, Emerald,
DOI: 10.1108/qmr-08-2023-0107.
You can read the full text:
The following have contributed to this page
International Journal of Retail & Distribution Management
This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement. This study suggests that int...
International Journal of Hospitality Management
The study tries to find out how green training enhances environmental performance in the organisation.
Journal of International Business Studies
Employees within an organization are increasingly likely to have had multicultural experiences that influence the way they behave, interact with others, and make decisions in the workplace. It is d...
