What is it about?
The Peronist movement in creating popular cultural values to goods and retailing.
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Why is it important?
LInks consumer behavior with political regimes.
Perspectives
Great insight into Argentine-ness (argentinidad)
Joseph L. Scarpaci
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This page is a summary of: Workers go Shopping in Argentina: The Rise of Popular Consumer Culture2016 1 By Natalia Milanesio Workers go Shopping in Argentina: The Rise of Popular Consumer Culture Albuquerque, New Mexico, USA University of New Mexico Press 2013 307 pp., Qualitative Market Research An International Journal, January 2016, Emerald,
DOI: 10.1108/qmr-07-2015-0066.
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