Antecedents of consumer intention to follow and recommend an Instagram account

  • Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez
  • Online Information Review, November 2017, Emerald
  • DOI: 10.1108/oir-09-2016-0253

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http://dx.doi.org/10.1108/oir-09-2016-0253

The following have contributed to this page: Professor Carlos Flavian